Use case: Press Release Writing
AI Press Release Writer
Draft clear, factual press releases in minutes, from the facts and quotes you approve.
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A press release has a narrow job: give a journalist or a reader the who, what, when, where, and why of your news in a format they can use quickly. Many releases are slow to write because the format is unfamiliar and the facts are scattered across emails. Writingful turns the facts and quotes you provide into a clean first draft in the standard structure, so you can review it and get it out while the news is fresh.
A release is a public statement, so accuracy matters more than polish. AI will write confident sentences whether or not they are true, and it will invent quotes if you let it. Give it only approved facts, supply real quotes from real people, and have someone check every name, date, and number before it goes out. If your company is public, there are also rules about what you can say and when.
Below you will find what you can do with Writingful for press releases, example prompts with sample outputs, 20 announcement ideas, and the guidance worth knowing before you distribute.
What Writingful can do for press release writing
Writingful · Press Release Writing
1 of 8Content type
Product and service launches
Announce what is new, who it is for, and where to get it, from the facts you supply.
Try it with your own promptExamples
Press release writing examples
These are illustrative examples of the kind of output you can expect. Your results will depend on your prompt, and every draft should be reviewed and edited before you publish.
Write a press release of about 250 words using only these facts. Company: Trailhead Labs, Austin, Texas (fictional). Today, May 6, it is launching Trailhead, an app that helps small teams plan field work. Available on web and iOS. A free plan is available. Early customers include landscaping and surveying firms. A quote from CEO Maria Lopez, which she has approved: "Small field teams spend too much time on schedules and not enough on the work. We built Trailhead to give that time back." Website: trailheadlabs.example. Media contact: [email protected]. Do not use superlatives, invent figures, or add quotes.
Trailhead Labs launches Trailhead, an app to help small teams plan field work
A free plan is available on web and iOS
AUSTIN, Texas, May 6 (fictional) – Trailhead Labs today launched Trailhead, an app that helps small teams plan field work. Trailhead is available on the web and on iOS, and a free plan is available.
Early customers include landscaping and surveying firms.
"Small field teams spend too much time on schedules and not enough on the work," said Maria Lopez, CEO of Trailhead Labs. "We built Trailhead to give that time back."
Trailhead is available now at trailheadlabs.example.
About Trailhead Labs
Trailhead Labs, based in Austin, Texas, makes software for small teams that work in the field.
Media contact: [email protected]
How it works
How press release writing works in Writingful
Step 1 of 4
Confirm the news and approvals
Decide what is being announced, who has approved it, and the date it is public. Collect names, titles, quotes, and numbers.
Step 2 of 4
Write the brief
Give the AI the facts, the quote, and your boilerplate. Tell it to use only those facts and not to add quotes, superlatives, or figures.
Step 3 of 4
Draft, compare, and edit
Choose from 18 AI models, compare drafts side by side, and edit to a clear, neutral news style.
Step 4 of 4
Verify, approve, and distribute
Check every fact and quote, get approval from everyone named, and review for legal and disclosure rules before you send.
Topic ideas
20 ideas for press release writing
Start with a topic your audience already searches for, then use Writingful to outline and draft it.
Say what it is, who it is for, and where to get it.
Write this articleGive the address, hours, and what is new.
Write this articleOnly with the approval of everyone involved and legal review.
Write this articleName the amount, donor, and what it will fund, with approvals.
Write this articleState the person's role, background, and start date.
Write this articleState what the partners will do together and when.
Write this articleDate, time, place, cost, and why it matters.
Write this articleState the method, sample, and limits.
Write this articleAccuracy and compliance
Using AI for press release writing responsibly
A press release is a public statement and carries professional and sometimes legal responsibilities. These are the main points to know.
Be honest and accurate, and correct errors
The PRSA Code of Ethics says members should be honest and accurate in all communications and act promptly to correct erroneous communications for which they are responsible. AI drafts can state things that are wrong or add quotes that were never said. Check every statement, and correct a release quickly if a mistake gets out.
Source: PRSA Code of EthicsPublic companies must not disclose material information selectively
Under Regulation FD, when a public company or a person acting for it discloses material nonpublic information to certain securities market professionals or shareholders, it generally must also make public disclosure of that information, simultaneously for intentional disclosures and promptly for non-intentional ones. Coordinate with your securities counsel before releasing financial or other material news.
Source: SEC: Selective Disclosure and Insider Trading (Regulation FD)Claims need support
Under FTC policy, advertisers need a reasonable basis for objective claims before they are disseminated. Press releases that promote products are often treated as marketing. Avoid unsupported claims such as "first", "only", or "leading" unless you can prove them, and state the evidence for results.
Source: FTC: Policy Statement Regarding Advertising SubstantiationNever invent or alter quotes
A quote must come from the person and be approved by them. Do not ask an AI to write a quote and attribute it to a real person without their review and sign-off. Journalists and readers may rely on quotes as the speaker's own words.
Get approval from everyone named
Check that people, companies, and partners named in a release have agreed to be mentioned and have approved how they are described. Confirm spellings, titles, and dates, and make sure any embargo is clear.
Be careful with safety, legal, and financial news
Releases about recalls, legal matters, funding, or financial results have legal consequences. Do not rely on an AI draft alone. Have legal counsel and the right executives review them before they are released.
This page is general information about a software product. It is not legal, securities, or public relations advice. Writingful does not verify facts or review releases for compliance, and you are responsible for what you publish.
Free tools
Free tools for press release writing
Try these tools without setting anything up. Your prompt goes with you if you create a free account.
Free Press Release Writer
Use our free press release writer to draft a complete, ready-to-publish press release from your details.
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Writing a press release that journalists actually use
Journalists read many releases and use few. The ones they use are short, factual, and make the news obvious in the first paragraph. A clear structure helps, and AI is good at structure. The news and the quotes have to come from you.
Put the news first
The headline and first paragraph should say what happened, who did it, and why it matters. If a reader stops after the first paragraph, they should still have the story.
Keep it factual
Replace adjectives with details. "A leading provider of innovative solutions" says nothing, while "a 12-person firm that serves 40 landscaping companies" does. Our creative copywriting tips offer more ways to make writing concrete.
Write the quote yourself, or get it approved
A good quote sounds like a person. If you draft it for an executive, they should edit it so it sounds like them. Our article on what ghostwriting is explains the long tradition of drafting words for someone else, and the importance of their approval.
Plan for search too
A release on your website can also bring in search traffic. Use the blog post SEO checklist to check titles and links, and our guide on humanizing AI content to make sure it reads as natural.
Frequently asked questions
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