Content and SEO for Accounting Firms and Finance Companies

Writingful can help your company grow by crafting well-researched and engaging articles specifically designed for the accounting and finance industry. Read on to find out how we can help you increase traffic and generate more leads through SEO content.

What Is SEO for accountants?

SEO for accountants is the process of optimizing an accounting firm’s website in order to rank higher in search engine results pages (SERPs). The goal is to make it easier for potential clients to find your accounting firm when looking for accounting-related services online.

Do Accountants Need SEO?

Just like every other business, accountants need SEO as well. Not only that, we’d argue accountants rely way more on organic traffic than most other industries since they need to attract local users and clients who will engage with their services.

In the U.S., according to the Bureau of Labor Statistics, there are some 88,000 accounting businesses and over 1.5 million accountants. This means that businesses looking to attract new clients don’t have it easy. Investing in SEO is crucial for small-to-medium-sized businesses, national firms, accounting software developers, and other types of accountants.

Why SEO Is Important for Accountants

Accounting firms that want to improve their online presence and reach more potential clients can't do without SEO for accountants. The benefits of SEO for accounting firms go beyond just getting more website visitors. Here are four key reasons why accountants' SEO is essential.

1. More People Visiting the Website

The first benefit of SEO is clear: it helps your site rank higher in search engine results pages (SERPs). Your accounting firm will show up more frequently when people are searching for accounting services online. This leads to:

• Even more visibility
• More clicks and traffic from search engines
• Questions from new clients
• Ranking higher means that your accounting firm search engine optimization is working, which helps more potential clients find you

2. Start Getting Good Leads

Another benefit of accounting SEO is that it helps you get high-quality leads. The aim is to create content that speaks directly to the specific group of people you want to attract, so they can quickly find you. SEO for CPAs focuses on searches that indicate high intent, which means people who find your website are more likely to engage and convert into paying clients.

3. Find Clients Nearby

Did you know that 46% of all Google searches are related to finding local services? This is particularly important for accounting firms that operate locally, as many accounting firms compete for clients within the same region.

But local SEO isn’t simple. We did a quick Google search and saw how competitive the accounting industry is:

You can see that Google offers more than 11 million results globally and hundreds if not thousands for accounting firms nearby most locations. Given the fierce competition, improving your local SEO services is crucial. This is how you help search engines find your business and match you with clients in your area.

4. It’s a Cheap Way To Market Your Business

Compared to other types of marketing, SEO for accounting firms is an affordable way to connect with potential clients. Once your site is optimized for search engines, it will continue to drive free traffic and bring in leads.

Of course, it’s ideal to continually improve and update your website content, but the initial efforts in SEO marketing will keep working, even if you don’t constantly adjust things. An SEO company for accountants offering marketing and SEO services can help you manage these updates if you want to maintain growth without doing it yourself.

Accountant SEO Tips To Make Your Site Rank Higher

Because accounting SEO is broad and has many different applications, we’ll focus on the most essential tips for optimizing a typical accounting website. Here are our top suggestions:

What Kinds of SEO Keywords Do Accountants Use?

SEO keywords are the phrases people type into search engines like Google. These search terms help define how visible your website will be to the right audience. Think of them as the numbers in the world of accounting — key metrics that drive your business forward.

Keywords for Accounting Services

When it comes to SEO for accountants, the core services your firm provides should be the foundation of your keyword strategy. These include:

• Full-service accounting: Employee payroll, taxes, bookkeeping, tax preparers
• Bookkeepers: Accounts payables, payroll management, accounts receivables,
• Audit firms: Forensic accounting, financial audit
• Tax professionals: Tax planning, tax planning services, tax software, tax preparation

These are terms your clients will likely search for when they need accounting help, making them perfect for landing pages.

Popular SEO Keywords for Accounting Firms

Some keywords are more popular than others, depending on trends and audience behaviors. Some of the most frequently searched terms for accounting firms include:

• Accountant
• Certified CPA near me
• Tax accountant
• Accounting software
• Accountant near me
• QuickBooks help
• Tax advisor

There’s more competition for high-traffic, short keywords, but longer SEO keyword phrases, such as “payroll software for small businesses,” often convert better and bring in more qualified leads.

Thoughts on Keyword Phrases for Accounting

You can easily generate content ideas by focusing on the right keyword phrases. Take a look at how some effective keyword phrases can grab attention:

• What is double-entry bookkeeping?
• What does a CPA firm do?
• The benefits of hiring an accountant versus DIY bookkeeping

These kinds of SEO-optimized blog posts not only help bring in traffic but also build your reputation as an expert in the accounting field.

What Does SEO Mean In Accounting?

The specific steps you take for SEO will depend on your clients, market size, and the existing content on your site. Our SEO services for accountants cover six essential components:

1. Website audit: This helps identify how effectively your site attracts visitors and addresses issues such as broken pages or links.
2. Keyword research: To succeed with SEO for accountants, you need to know what search terms your clients use, what services they look for online, and what topics they’re interested in.
3. SEO strategy: We help accounting firms set SEO goals based on search terms that align with your marketing objectives, such as increasing traffic or leads.
4. Content building: Once you’ve established your main keywords, you can create engaging web pages and blog posts around them.
5. Clear titles and page descriptions: Well-crafted titles and concise page descriptions are essential for attracting more clicks on search engine results pages.
6. Link building: White-hat link-building services help attract more visitors to your site from trusted websites, which boosts your rankings and credibility online.

Why Should Accounting Firms Hire a Professional SEO Company?

SEO is not just the most effective way to find clients online, but it’s also a long-term investment for your business.

1. Helps You Reach More Customers

For accountants, having a strong client base is key to financial success. SEO for accounting firms opens up the internet as your customer base, allowing you to attract thousands of potential leads beyond just the local market.

2. Helps Clients Find You

Even for solo CPAs, SEO for CPAs or accountant SEO services can ensure people and businesses nearby find your services. Nowadays, people searching for professional help turn to Google, not the phone book. When you optimize your site for both SERPs and users at the same time, you’re putting yourself in front of the right audience.

3. Shows Off Your Expertise

Good SEO also positions your firm as an expert in the field. When people search for accounting services and see your firm listed on the first page of Google, it signals to them that you’re trustworthy. Pairing expert SEO with well-written content can make a lasting first impression.

What Can You Do To Improve Your Website’s SEO?

Whether you're a sole practitioner or run a large firm, SEO services for accounting firms can help you rise above the competition.

Local SEO for Accounting Firms

If your client base is local, your accounting firm SEO company should focus on improving local SEO. To rank higher in local searches, you should:

• Write web content targeting local clients
• Use geography-related keywords such as city, region, and state names
• Create location-specific landing pages for each city or neighborhood you serve
• Ask clients to leave positive reviews on your site and display the best ones
• Claim your Google Business Profile to boost your presence on Google Search and Maps

Smart Planning for Keywords

Planning keywords is key to a successful SEO strategy. We recommend focusing on your clients’ needs and common search terms. Use keyword research tools like Google's Keyword Planner to figure out how competitive different keywords are. These tools also suggest related search terms that could help boost your site.

Blog Posts That Are Friendly

For local accounting firms, it’s much more important to target the right audience. A positive tone is essential for creating SEO content for accountants that connect with clients. Blog posts should be well-written, accurate, easy to understand, and always provide useful answers.

Expert Writing for SEO

Search queries often come in the form of questions. Phrases like "what is" or "how to" frequently start search queries. By writing SEO content that answers these questions, you show potential clients that you're the expert.

Keep in mind that accounting firm SEO companies should always prioritize writing content for real people, not just search engines. High-quality answers and memorable tips will bring real engagement, not just clicks.

High-End Link Building Services

Building backlinks takes time but is essential for boosting search engine rankings. SEO companies for accountants can help you get backlinks from trustworthy websites, boosting your authority in the eyes of Google.

With our SEO services for accountants, you can stop wasting money on ads that disappear and start investing in content that will generate leads for years to come.

See Our Effective and Easy-To-Use SEO for Accountants

Instead of spending your money on ads that only last a few weeks or months, not to mention cost a ton of money, you can invest in tried-and-true SEO content that will bring organic traffic for years to come. Writingful can help you with all your content needs with one of our amazing monthly packages.